Pleasanton, CA – The Goodguys Rod & Custom Association is proud to announce Lokar Performance Products as its Preferred Shifter. Known far and wide throughout the automotive aftermarket as a leading manufacturer of high quality automatic transmission shifters, Lokar is also well known for their interior accessories, e-brakes, indicators and boots, cables, dipsticks and much more.
The Lokar brand and name is familiar to street rodders worldwide as company founders Skip and Debbie Walls have been steadfast in their involvement and support within the industry. Open any rodding magazine and you’ll likely see their ad. Go to a big event and you’ll likely see their rig on the midway. The company is also recognized at many industry award ceremonies and receptions as a leading manufacturer. At last year’s SEMA Show in Las Vegas, Lokar’s brand new Drive-By-Wire Electronic Throttle Control Pedal Assembly was named Best New Engineered Product. More than just manufacturer’s and sponsors, Debbie has served as Chairman of the Hot Rod Industry Alliance and was named as the Goodguys Woman of the Year in 2000 for her integrity and contributions to hot rodding.
Founded in 1988 in Knoxville, Tennessee, Lokar has long been a signature marketing partner of Goodguys. This year, you’ll see their trailer at select Goodguys events and they’ll also return to participate in the Choice Product Giveaway Program.
“Lokar is proud to be the Preferred Shifter of Goodguys. Their events, magazine and membership offer us the opportunity to reach out to new customers as well as old friends. We look forward to the exposure and prospects in the muscle car and street rod arenas for which Lokar manufactures many products.”
To check out Lokar’s full line of quality products manufactured right here in the United States or to download their new catalog, visit www.lokar.com or call toll free 1-877-469-7440