“My wife ate dinner while planning a ‘nice little driver with an LS’ and awoke the next morning to an 850hp supercharged monster,” says Randy Marston as he discusses the origins of his Unruly ’66 C10.

Yes, he’s still married. With more than 200 cars passing through his hands through the years, Randy’s wife is plenty used to surprises. Throw in a brainstorming session with builder Roger Burman of Lakeside Rods and Rides, and even Ray Charles could’ve seen this one coming.

Randy and Roger were enjoying their Goodguys Street Rod d’Elegance winner ’35 Ford coupe display in Scottsdale in 2015 when they spotted this ’66 Chevy C10 on a trailer in the swap meet. The wheels started turning as they looked it over and eventually bought it. The conversation at dinner that night resulted in the quote above. With the helpful renderings of ace illustrator Eric Brockmeyer, the truck’s panels quickly found themselves being modified under the talented hands of Roger Burman and his lone craftsman helper, Bobby Hoffbauer. “Bobby works his tail off and is really, really good,” says Randy.

The first item on the list was one Chevrolet should’ve made in the first place: They welded the sides of the hood to the fenders and moved the opening inboard. “Every time you see one of these trucks slammed,” Randy says, “it looks bad with the hood open and a set of giant wheel tubs sticking way up in the air. We decided to cover them up and straighten things out.”

Randy wasn’t particularly fond of the factory headlights, either, so they made their own, along with a new grille. The drip rails were shaved, the glass was flush fit and the doors were converted to one-piece side glass to clean up the cab. Camaro bumpers were sliced and diced to fit both ends, to “keep the truck a truck.”

Turning to the bed, Roger says they have more metal-fab hours in it than some complete car builds. The tailgate was leaned forward and topped with a spoiler. The taillights were created to match the V-shape in the Schott wheels. They were also made to swing open, hiding the gas filler on one side and a main power switch on the other. The inner bed panels are a work of art, leading several people to ask if they were molded that way as one piece. The center portion is hinged to show off a trick cantilevered air bag assembly for the rear suspension.

Like the tip of an iceberg, the suspension offers just a peak at what lies beneath. Roger has had great luck with Roadster Shop and knew right where to go for a custom chassis befitting this trick hauler. They sat it low with air bags and a 3.73-geared Strange 9-inch rear.  Big 14-inch Wilwood brakes were garnished with custom calipers and capped with newly designed 19- and 20-inch wheels from Schott along with Michelin tires.

All of the light bezels, badges, emblems, the grille bar, and the custom tapered side trim were machined by TJ at Atomic Machine before the custom PPG hues were laid down. Randy and Roger walked the Arizona dealerships to look for colors that would pair well together before settling on a Lexus silver and a Mercedes satin “Citrin Braun” for the roof and bed box. All chromed trim items were done in a brushed nickel by Advanced Plating and Dan Baker from Alumicraft whittled out the grille from a flat piece of aluminum on his CNC.

For the inside, the goal was set to blend the truck’s classic heritage with the style of a new hauler. Dodge Intrepid seats were placed on either side of a new Chevy truck console while Roger re-sculpted the dash in metal to accept a set of one-off gauges from Dakota Digital and a Billet Specialties steering wheel. Randy knew what door panels he wanted as soon as he saw them.

unruly, randy marston's 66 c10, goodguys“I rented an Escalade to visit Burman,” he says, “and I came flying into his shop, because the door was open, and I slammed on the brakes to a screeching, skidding halt. I do that to wind him up because his floor is so nice and clean, and as he’s getting mad about that I show him the door panels and the rotating door handle levers. He finally calmed down enough to measure them and decide where to cut, but it makes me laugh when I think about it. His shop is like an operating room.”

Dan Weber was the magic behind the machines that trimmed the cabin in red and black leather with finesse and expertise. The result is a stunning interior that echoes the ’66 style with a modern interpretation.

Under the hood, custom panels were created to display a rowdy, 850hp LS7 from Turnkey Engines. It’s dyno-certified and fed with a Kenne Bell supercharger. A Holley ignition, Roadster Shop headers and Clayton Machine valve covers round things out as a 4L80E sends the power rearward.

unruly, randy marston's 66 c10, goodguysIn the end, the truck is a far cry from the original intentions on purchase day, but that’s what happens. From a “nice little driver,” the C10 evolved into a show-stopper that recently earned the Goodguys 2017 LMC Truck Parts Truck of the Year Late title, one of the highest honors in the custom pickup world. As for the truck’s name, it was locked down when Randy’s brother in-law showed up for Christmas with a bottle of craft vodka from a top microbrewery. It said: Unruly.

“With an 850hp supercharged engine under the hood and the Roadster Shop chassis to back it up, the name just fit,” Randy says. “I switched out the bits on my company’s CNC wood machine to cut metal and made up the filler panel for the tailgate. It was perfect.”

unruly, randy marston's 66 c10, goodguys

Photography by Mike Harrington