21st Heartland Nationals

June 29, 30 & July 1, 2012, Des Moines, IA, Iowa State Fairgrounds

(515) 262-3111

Event Hours

Friday, June 29: 8am to 5pm
Saturday, June 30: 8am to 8pm
Sunday, July 1: 8am to 3pm

Registration Info

Goodguys Giant Car Shows are the place to be and definitely the place to be seen! For all vehicles 1972 and older, we offer the opportunity for you to participate in and display your vehicle at the show with a “Show & Shine Registration” good for all three days of the event. And for the car guys and gals who own a vehicle newer than our traditional 1972 cut-off date, we offer the all-new “Super Sunday Get-Together Registration” for all years of American made and/or powered vehicles on Sunday only. Both options come with space to display your car as well as a Goodguys Goodie Bag, Tickets to the event, Children’s Passes, the chance to win a Goodguys Award and more!

To display your vehicle in our Show & Shine, you need to be a Goodguys Member. If you’re currently a Goodguys Member, you can display your vehicle all three days of the show for just $55 or save $10 off the registration cost and pay only $45 if you pre-register before pre-registration closes for this event on 6/15/12.

Not a Goodguys member? No problem! Non-members can sign-up to become a member for as little as $20 (digital membership) or $35 (full membership). Your Goodguys membership not only gets you 12 monthly digital or hard-copy issues of the Goodguys Gazette Magazine, it also gets you loads of exclusive Goodguys Members-Only benefits and perks including discounts on car registrations and merchandise, a personalized ID card and more! Click Here To Become A Member Today!

If you plan to register your vehicle at the event, or after pre-registration ends, At-Event Registration takes place at the event the weekend of the event during the following times:
• Thurs. 10am to 5pm
• Fri. 8am to 6pm
• Sat. 7am to 3pm
• Sun. 7am to Noon

If you are a Goodguys Member, you can register to display your vehicle at our Super Sunday Get-Together, online or by phone at (925) 838-9876 before 6/15/12 or on the Sunday of the event at the between the hours of 7am to Noon for just $30.

Non-Members can only register their vehicle for our Super Sunday Get-Together on the Sunday of the event between the hours of 7am to Noon. Registration for non-members is just $40 ($30 with the discount coupon below).

Click here to download a $10 off Super Sunday Registration coupon

Super Sunday registration includes a parking space in the show for your vehicle, 2 adult tickets and additional tickets for children 15 and under.

** Please Note: Online registration closes at midnight on 6/15/2012 (2 weeks prior to the event). After that date, registration will be available at the event
Thurs. 10am to 5pm, Fri. 8am to 6pm, Sat. 7am to 3pm, Sun. 7am to Noon


  • Over 3,500 Rods, Customs & Classics thru '72.
  • Super Sunday Get-Together
  • Nightly Parties
  • Swap Meet & Auto Trader Classics Cars 4 Sale Corral
  • Giant Saturday Night Fireworks Show
  • Live Nostalgia Entertainment
  • Vendor & Manufacturer Exhibits
  • Goodgals Gallery
  • Model & Pedal Car Show
  • Free Kids Entertainment (Revell Model Car Make n’ Take, PPG Kids Coloring Contest, Clowns & More!)
  • Goodguys AutoCross (see hours below)


General: $18
Kids (7-12): $6
6 and Under: Free
Parking: Free

Special Awards

  • 2012 Truck of the Year Early and Late Finalist
  • 2012 Custom Rod of the Year Finalist
  • 2012 Muscle Car of the Year Finalist
  • 2012 Muscle Machine of the Year Finalist
  • 2012 Kustom of the Year Finalist
  • PPG Dream Car
  • Burman's Builder's Choice Awards
  • Goodguys Pick

Special Parking

  • Trick Truck Corral
  • Mighty Muscle ('55-'72)
  • Homebuilt Heaven
  • Deuce Doins
  • Ya Gotta Drive 'em
  • YoungGuys
  • Goodguys Builder's Choice

AutoCross Hours

Friday: 9am-Noon & 1pm-4pm
Saturday: 9am-Noon & 1pm-4pm
Super Sunday: 9am-1pm

Swap Meet & Car Corral Info

For more information please contact:
Jeff Johnson
PO Box 21311
Columbus, OH 43221
(614) 268-1181 

Camping Info

On-Site. $25 a nite. Payable at the campground gate. No reservations. For info call  (515) 262-3111

Additional Info

Basic Event Info: (925) 838-9876
Model & Pedal Info: Gary Strong (515) 771-6879 This email address is being protected from spambots. You need JavaScript enabled to view it.
Media Info: Betsy Bennet (503) 246-0237 This email address is being protected from spambots. You need JavaScript enabled to view it.

Scooter Info

Event Scooters will provide the scooter rental service for this event.  You can make reservations by calling 567-674-8729 or log onto the web at http://www.eventscooters.com
REMINDER: No Golf Carts or Motorized Conveyances allowed! (exceptions made for disabled participants with single person conveyances only!)
No Pets, Cans or Bottles allowed on grounds. No Bikes, Scooters or Skates.