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Mechanical & Printing Specs


Printing: Web offset.
Binding: Perfect bound and trimmed.
Trim Size: 10.5" x 12.25".
Live Area: 9.75" x 11.5".
Bleed: 10.75" x 12.5".
Digital Ad Submission (recommended): PDF, EPS, TIFF files are preferred. All fonts/images must be embedded. A press ready color proof must accompany all ads. If no proof is provided by the customer, Whitewall Publishing will not be held responsible for any errors, omissions, re-flow or color inaccuracy.


UNIT SIZES
Ad sizes shown in Width" x Height".
POPULAR MAGAZINE SIZED ADS:
       

1 3_v_08
1/3 PAGE (V)

4.625" W x 7.5" H

1 3 h 08
1/3 PAGE (H)

7.5" W x 5" H

1 4 v column
1/4 Column

2.25" W x 11.5" H

1 4 v 08
1/4 PAGE (V)

4.625" W x 5" H

1 6 v
1/8 PAGE (V)

2.25" W x 5" H

1 6 h
1/8 PAGE (H)

4.625" W x 2.375" H

1 6 h 08 
1/6 PAGE (H)

4.625" W x 3.75" H
 1 12 v
1/12 PAGE

2.25" W x 2.5" H
Marketplace ONLY
 
tab full 
FULL PAGE

Live Area: 9.75" W x 11.5" H
Trim Area: 10.5" W x 12.25" H
Bleed: 10.75" W x 12.5" H
tab hal v 
1/2 (V)

4.75" W x 11.5" H
tab half h
1/2 (H)

9.75" W x 5.625" H
       jr page 
     Jr. Page

         7" W x 11.5" H  
 


YEARBOOK MECHANICALS & PRINTING SPECIFICATIONS
Printing: Web offset.
Binding: Perfect bound and trimmed.
Trim Size: 8" x 11".
Live Area: 7" x 10".
Bleed: 8 1/2" x 11 1/2 ".
Digital Ad Submission (recommended):Contact for acceptable programs, file formats, font, and PDF information. A press ready color proof must be included for color ads. If no proof is provided by the customer, Whitewall Publishing will not be held responsible for ads printed incorrectly.


Ad sizes shown in width" x height".

tab full
Full Page

7W x 10H
Trim 7W x 10H
Live Area 8W x 11H
Bleed 8-1/2W x 11-1/2H

tab hal v
2/3 PAGE

4-5/8W x 10H

1 2 v
1/2 PAGE (V)

4-5/8W x 7-1/2H

tab half h
1/2 PAGE (H)

7W x 5H

1 3 v
1/3 PAGE (V)

2-1/4W x 10H

1 3 h
1/3 PAGE (H)

4-5/8W x 5H

1 4 v
1/4 PAGE (V)

2-1/4W x 7-1/2H

1 4 h
1/4 PAGE (H)

4-5/8W x 3-3/4H

1 6 v
1/6 PAGE (V)

2-1/4W x 5H

1 6 h
1/6 PAGE (H)

4-5/8W x 2-3/8H

 

Ad Specs


Whether you supply us with digital files or with film, our Ad Specs page lists everything you need to know for submitting your artwork to us. Technical specifications are for film submission as well as digital file submission.

2013 Tech Specs

Line Screen 133 line
Dot Gain 10-15%
Highlights 5-10% dot
Shadows 85-90%
Max. Density 260%





DIGITAL

Supported Vector Formats:

• Adobe Illustrator

• EPS vector files

Supported Photo Formats:

• Adobe Photoshop (.psd)

• Adobe Photoshop EPS (.eps)

• TIFF (.tif)

Images must be 200 dpi minimum

High Resolution PDF files also accepted

File Formats NOT ACCEPTED:

• Pagemaker

• Corel Draw

• Publisher

• MS Word

File Preparation Tips:

• Include ALL supporting files

• Include ALL fonts

• Include ALL linked images

• Include a proof of ad

black & white - hi-res laser output, or a FAX

color - an accurate CMYK color key such as a matchprint, iris, hi-res output


Tip: If you are using a large area of black (solid) - create black as:
All color must be CMYK
C = 60%
M = 40%
Y = 40%
K = 100%
Applies to 4-color only.




Please send all advertising material to:
Gaea McLaughlin
Goodguys Rod & Custom Association
1071 Serpentine Lane
Pleasanton, CA 94566
925.218.9132
This email address is being protected from spambots. You need JavaScript enabled to view it.

Include name of the company and issue (month) in
which the ad is to run on subject line.

FTP Info:
Host:ftp1.good-guys.com
User Id: goodguysads
Password: gazette

Please fax a proof to 925.831.8564
Please send an email when file has uploaded
to This email address is being protected from spambots. You need JavaScript enabled to view it.
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We Accept