Goodguys

Full Circle

Partnership Opportunities

Full Circle

Partnership Opportunities

A Partnership

PUTS YOUR COMPANY IN THE RIGHT POSITION

A Partnership PUTS YOUR COMPANY IN THE RIGHT POSITION Goodguys Rod & Custom Association has produced the country’s premier hot rod and custom events for 35 years! More than 50,000 active global members make Goodguys the market leader and the largest motorsports organization in the world dedicated to the growth and preservation of hot rodding.

Goodguys produces automotive and autocross racing events, welcoming more than 50,000 show cars, and over 400,000 spectators Nationwide. Events are hosted coast-to-coast in major markets like San Francisco, Dallas/Fort Worth, Phoenix, Seattle, and Columbus. It’s an ideal platform for marketing and promoting your brand to a highly targeted and passionate marketplace.

Sponsorship is a great way to promote your brand at all events, even when you're not exhibiting. Annual sponsorship starts at $5,000, with many options available - from a car show award to top-level exposure as the event Title Sponsor.

If your company produces competitive racing products, be sure to take a look at Goodguys CPP AutoCross racing series options. Learn more - check out the Goodguys 2022 Opportunity Guide below.

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Premium Partnership Opportunities

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Title Event
Partnership Opportunities

A Title Partner receives year-long exposure throughout the Event Series, including lead position logo inclusion on the official event logo as well as the Goodguys web-site and local market advertising and event collateral, plus inclusion in local market electronic media, Gazette advertising and more.

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Presenting
Partner

As a Presenting Partner, you’ll receive year-long exposure throughout the Event Series including secondary logo inclusion on the official event logo as well as logo inclusion on the Goodguys website and local market advertising & event collateral, inclusion in local market electronic media, Gazette advertising and more.

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Official
Partner

Become an Official Partner and along with the highly-coveted “Official Partner of Goodguys” designation, you’ll receive year-long exposure throughout the Event Series including logo inclusion on the Goodguys website and local market advertising & event collateral, inclusion in local market electronic media, Gazette advertising and more.

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Preferred
Partner

A Preferred Partner receives year-long exposure throughout the Event Series, including logo inclusion on the Goodguys website and event collateral, Gazette advertising and more. Your company will also receive the exclusive designation as “Preferred Partner of Goodguys” in your product category.

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Special Award
& Display Partnership

Attach your company’s name in perpetuity to one or more of the Goodguys custom-designed Special Awards that are presented on Sunday at the awards show at each live event to the cars deemed as “outstanding.” A highly-anticipated and coveted part of each live event, the selection of award winners is performed by the automotive industry experts associated with Goodguys Rod & Custom Association.

Learn More About Goodguys Awards
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Goodguys
AutoCross Partnership

Now in it's tenth year, Goodguys AutoCross has quickly become a fan favorite happening at 16 of our 2020 events.

Learn More About AutoCross
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Annual
Giveaway Car

Each year we work with amazing builders and parts suppliers to produce a one-off giveaway car to one lucky fan / member.

Check Out This Year's Giveaway

Our 2021 Partners

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GOODGUYS ROD & CUSTOM, INC.
(800) 777-1258
Office Hours:
Mon-Fri | 7:00am - 4:00pm

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